What’s the difference between SEO and Social for startup business?

Both SEO and Social media marketing are critical to the success of your company site or brand. In order for social media marketing to succeed, there is a need for a different set of skills and a service level as compared to SEO. For both, they are designed to bring attention to the brand even though they function in a different manner. There is a need to understand the difference between the two of them in order to know how to use them.

When people conduct an online search, they rarely go beyond the result’s first page .Therefore, in order to have more eyes reaching your brand, it is necessary to be on the first page of the result. With a good SEO expert, it is possible to ensure this through keyword placement and link building strategies. In the past, this has been one way of getting people coming to your web page in order to buy products or services. However, with the emergence of social media such as Facebook and twitter, another avenue for the marketing of products has cropped up.

Nowadays, it is common for everybody including the family pets to be on Facebook. This is what your prospective clients and even the regular ones use to connect with their friends and family. The good thing is that they also discuss products and services, and this is where you come into the picture as the manufacturer. By engaging in a marketing campaign through the social media, you can engage the customers informing them about your brand. All you will be required to do is to manufacture a leading brand and get the social media to talk about it. Therefore, unlike SEO, the social media has a platform for you to build a voice for the brand and create a relationship with the client. What is important in the social media is building a relationship with your clients.  They will not only pick the product based on trust, but they are also likely to talk about it to their friends and network.

Unlike SEO, it is easy for the social networks to create brand awareness. In SEO, there is no such platform since there isn’t any interaction with the customers. It is also not common for people to spend time on the result page of a search engine. In such a case, it becomes difficult to build a relationship with those who are searching. The clients also spend most on their time on Facebook as compared to when they are doing a search. With the social media, it becomes possible for you to take the message of the brand to the customer. This is unlike SEO, where you will have to rely on their searching of your keyword and then picking your web page in the search result.

In social media, what is required is for you to be attractive and interesting to your particular followers. On the other hand, SEO requires you to spend more money to get more views. Therefore, it is easier for the social media to be more effective.

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