Both SEO and Social
media marketing are critical to the success of your company site or brand. In
order for social media marketing to succeed, there is a need for a different
set of skills and a service level as compared to SEO. For both, they are
designed to bring attention to the brand even though they function in a
different manner. There is a need to understand the difference between the two
of them in order to know how to use them.
When people conduct an
online search, they rarely go beyond the result’s first page .Therefore, in
order to have more eyes reaching your brand, it is necessary to be on the first
page of the result. With a good SEO expert, it is possible to ensure this through
keyword placement and link building strategies. In the past, this has been one
way of getting people coming to your web page in order to buy products or
services. However, with the emergence of social media such as Facebook and
twitter, another avenue for the marketing of products has cropped up.
Nowadays, it is common
for everybody including the family pets to be on Facebook. This is what your
prospective clients and even the regular ones use to connect with their friends
and family. The good thing is that they also discuss products and services, and
this is where you come into the picture as the manufacturer. By engaging in a
marketing campaign through the social media, you can engage the customers
informing them about your brand. All you will be required to do is to
manufacture a leading brand and get the social media to talk about it.
Therefore, unlike SEO, the social media has a platform for you to build a voice
for the brand and create a relationship with the client. What is important in
the social media is building a relationship with your clients. They will
not only pick the product based on trust, but they are also likely to talk
about it to their friends and network.
Unlike SEO, it is easy
for the social networks to create brand awareness. In SEO, there is no such
platform since there isn’t any interaction with the customers. It is also not
common for people to spend time on the result page of a search engine. In such
a case, it becomes difficult to build a relationship with those who are searching.
The clients also spend most on their time on Facebook as compared to when they
are doing a search. With the social media, it becomes possible for you to take
the message of the brand to the customer. This is unlike SEO, where you will
have to rely on their searching of your keyword and then picking your web page
in the search result.
In social media, what
is required is for you to be attractive and interesting to your particular
followers. On the other hand, SEO requires you to spend more money to get more
views. Therefore, it is easier for the social media to be more effective.
